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E-mail Networks is a leading e-mail marketing company that can help you create, track and send effective email marketing messages to your customers. With E-mail Networks, you can get your message delivered by using our top rated email technology and benefiting from our relationship with all major Internet Service Providers. We have full email marketing tracking abilities including delivery rate, bounce rate, open rate and link tracking. What's more, we can help ensure that your company is in compliance with CAN-SPAM legislation. We offer both self-service and full service capabilities to meet the needs of any sized business.
Professional E-mail marketing services that will make your campaigns a success
Professionals in e-mail marketing, like E-mail Networks, can provide tips and information to make your e-mail marketing initiatives a success.
Today, most businesspeople are on more than one opt-in email list, and receive at least 50 emails per day. That means that your email marketing messages are still competing for attention with other messages, even though the recipient has asked to receive all of them. As a result, it is becoming increasingly difficult for your e-mail marketing messages to get attention, then to be opened and read.
E-mail Networks has established a strong record of success in creating, implementing, and optimizing email marketing campaigns for our clients. Through our years of experience, we have identified several techniques that increase the effectiveness of your e-mail marketing campaign, by getting your messages open, read, and eliciting recipient responses.
Use "From" and "Subject" lines that clearly show who the message is from.
Only spammers try to trick recipients into opening unwanted emails. By making it clear who the email is from and what it is about, you dramatically increase the probability of it being opened. Put your business name in the "From" line, instead of the name of the employee who writes the email campaign. Catchy subject lines that do not tell the reader who the email is from, and generally what it is about, are actually ineffective. You only have a few seconds of the recipient's attention, so this area deserves some thought and attention.
Use a subject line that not only captures attention, but also mentions an immediate need or concern of the recipient.
Even if you are offering a discount, customer loyalty reward, or other type of incentive, include information that directly relates to your customers' needs. By first showing that you are aware of their needs, then giving them information that is of value to them, you establish a strong connection that can lead to conversions and repeat business. And, of course, a subject line related to the same need of your recipients, will greatly increase the chance of the message being read and opened, creating an effective email marketing campaign.
Make sure your promotions and brand are in the preview window.
Many email software clients allow users the option to read a portion of their email messages in a preview pane without actually opening the email. While helpful in preventing malicious emails, it could lead to your messages being deleted unread. This is why it is important to put your promotional offers at the top left of your email, where they are most likely to be seen. Be sure to include the promotional product, service, benefit, and offer at the top along with a clear call to action. You can move other, less critical information further down in the email.
Create email marketing messages that can be read on PDA's and cell phones.
Though most recipients of your messages will read HTML emails in their computer's email client, many businesspeople and consumers are on the go - reading their email in Blackberry's and Treo's, or cell phones. Your e-mail marketing services company, E-mail Networks, will create different versions of your message, to ensure that it can be read on the different devices available. This will include: an HTML version and a text-only version which can be easily read by PDA's and cell phones.
Keep design and images simple, with fast download times.
Though designers may be tempted to use flash animation, elaborate graphics, and even audio in email marketing messages, these advanced design technologies may not be supported or wanted by today's recipients of email marketing messages. With "image blocking" and other capabilities being used, as well as viewers not wanting to wait for large files to download, keeping the design of your e-mail marketing messages simple, without superfluous graphics, will increase their effectiveness.
Keep E-mail marketing messages, short and concise.
Keeping your message informative and useful to your readers, without too much content, will greatly increase the chance that they will be read and elicit a response. Most emails are scanned, at best, and are read, only if they are found to be useful. Follow these steps with email content:
- Clearly identify your company.
- State the information you are giving.
- State the offer.
- Have a fast, easy response method available, such as a link in the message.
Contact E-mail Networks to see how an effective e-mail marketing campaign can help you achieve your sales and branding goals.
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