Through the technologies used by e-mail Networks, you can greatly increase the results of your email marketing campaign. Because of tracking specific parameters, and recipient behaviors, your email marketing campaign can be optimized in many ways to become more and more effective.

Put yourself in the recipient's shoes

By focusing on the needs and desires of the recipients of your email marketing campaign, you create a stronger connection through the messages. This relationship can grow over time, as your messages continue to bring relevant information and offers that motivate and meet the needs of the viewers.

In fact, according to the Second Annual Personalization Survey for ChoiceStream Inc. (a provider of online personalization technology), 80% of consumers in the survey said they are interested in receiving personalized content.

The email marketing campaign experts at e-mail Networks will partner with you, using our state of the art tracking and analysis technology, to build personalized content for your email marketing campaign. This can be done easily with our email marketing campaign tracking system, with less trouble than you might think.

Group recipients into segments

Here are three easy segments that can be used to create personalized content for your email marketing campaign:

1. New Subscribers.

In developing custom content for new subscribers of your email marketing campaign, you can promote offers that are "just for new subscribers." In addition, you can ask new subscribers for further information about their areas of interest, needs, and desires, further developing the data about them. Asking for input from new subscribers makes them feel important and wanted.

2. Subscribers grouped by the city and/or state they live in.

The recipients of your email marketing campaign messages may have differing needs based on weather or geography. Or, as part of the email marketing campaign, they may find it interesting to see how their interests or purchases compare with others in their area. Amazon.com and Netflix.com both use this technique - showing popular purchases and video rentals in their home towns.

3. Subscribers grouped by categories of purchases they have already made, or have indicated an interest in.

Obviously, if a customer has made a purchase, or expresses interest in a certain product or service category that you offer, then they may be likely to make repeat purchases if they are shown other similar products. Amazon.com keeps track of the types of books, music, and other products their customers purchase, so that they will be interested in further similar purchases. Your email marketing campaign can continue to offer and inform customers of products that interest them.

Use the recipient's name in the email marketing campaign messages

Another relatively simple technique to use in personalizing the content in your email marketing campaign messages is to use the customer's first name in the message. Through database technology, their name can be inserted in the greeting, and again in the body of the message. Though they are probably aware that this is part of an automated process, it still has an effect on the recipient, as they know that the email marketing messages they receive are personalized.

Rely on our Expertise

e-Mail Networks will help you succeed with your permission-based email list marketing programs. We have the technological backing and experience to ensure that your messages are not only delivered but will provide you with a consistent return, campaign after campaign. We have the top-rated technology and a full-service management team standing by to assist.

Contact E-mail Networks to see how a custom e-mail marketing solution can be created to achieve your business objectives.